Worthi

Worthi is a full-service cultural connections agency dedicated to unlocking the business value and cultural impact of historically underestimated audiences. The agency operates in key cities such as Los Angeles, New York, Atlanta, and Miami, aiming to leverage the influence and buying power of these communities.
The core values of Worthi emphasize empathy, excellence, integrity, curiosity, creativity, and a passion for their work. The team consists of strategists, creatives, and communicators who work collaboratively to develop tailored marketing strategies that resonate with diverse groups.
Utilizing an ethnographic marketing approach, Worthi seeks to understand the specific behaviors and desires of target communities, ensuring that brand narratives are culturally relevant. They advocate for ongoing programming rather than temporary campaigns, which allows brands to maintain authenticity in their engagement efforts.
Worthi's expertise spans various services, including strategy, creative production, partnerships, experiential marketing, and public relations, highlighting their commitment to culturally informed marketing practices. By connecting brand stories to the lived experiences of diverse groups, Worthi aims to foster deeper engagement without alienating other audiences.