Wakoopa

Wakoopa is a software platform that specializes in tracking and analyzing digital consumer behavior data. By capturing comprehensive behavioral data from users who voluntarily participate, Wakoopa provides valuable insights for market research initiatives.

The platform relies on participants who install the Wakoopa software on their devices in exchange for rewards. This data, known as 'passively metered behavioral data,' is used exclusively for market research. Wakoopa prioritizes user privacy, strictly adhering to GDPR regulations and ensuring that any Personally Identifiable Information (PII) is removed during the data collection process.

Wakoopa is particularly beneficial for panel businesses looking to scale their data collection efforts. Its robust methodologies support effective consumer studies and audience profiling. Brands can leverage Wakoopa's extensive network of data collectors to gain high-quality insights into their target audiences on a global scale, enhancing their understanding of consumer behaviors and preferences.