Unmetric

Unmetric is a robust social media analytics tool designed to help brands monitor and enhance their presence on various social platforms. The application offers a suite of features aimed at understanding brand performance relative to competitors, utilizing comprehensive data insights to optimize social media strategies.

Key Functionalities:
- Social Media Monitoring: Users can track their brand's social media activity and engagement metrics across multiple platforms.
- Competitive Analysis: Unmetric allows brands to compare their performance with competitors, helping identify strengths and weaknesses in their social media strategies.
- Content Insights: The app provides detailed insights on what type of content resonates with audiences by analyzing engagement levels and trends over time.
- Reports & Dashboards: Users can create custom reports and dashboards for easy visualization of data, enabling informed decision-making.

Technical Specifications:
- Data Sources: Integrates with various social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
- User Interface: Features a user-friendly interface designed for accessibility and ease of use, suitable for both technical and non-technical users.
- API Access: Offers API access for developers to integrate Unmetric's functionalities into their own applications.

Problems Solved:
Unmetric addresses several challenges faced by brands in the realm of social media management—primarily the difficulty in measuring performance against competitors. By providing detailed analytics and insights, it enables brands to make data-driven decisions that refine their social media strategies and improve engagement with their audience.