Trak

Trak is a comprehensive platform that streamlines the management of sponsorship assets for brands, agencies, and properties. By consolidating crucial functions such as inventory management, activation tracking, and ROI measurement into a single interface, Trak enhances the efficiency and impact of sponsorship partnerships. The software eliminates the inefficiencies associated with outdated systems like email and spreadsheets, thereby improving communication and accountability throughout the sponsorship management process.

Founded by Cameron Oliver in 2012, Trak emerged from his experiences at Montana State University where he encountered challenges in sponsorship management. Starting with a simple spreadsheet system, Cameron collaborated with designer Ben Fjare and software engineer Brandon O'Hara to develop Trak's first prototype. Over the years, the platform has evolved and is now recognized as a leading activation software used by NFL teams, agencies, and Fortune 500 companies.

Trak offers a range of features that cater to the various needs of users in the sponsorship space. These include:

• Inventory Management: Efficiently track and manage all sponsorship assets in one place.
• Collaboration Tools: Facilitate communication and teamwork among stakeholders involved in sponsorships.
• Performance Monitoring: Gain insights into sponsorship effectiveness and performance through analytics and reporting.
• Strategic Insights: Leverage data to optimize sponsorship elements and partnerships.

By providing these tools, Trak not only saves time but also enhances accountability while increasing partner engagement and reducing administrative burdens.