Terminus ABM Platform
Terminus offers a robust account-based marketing platform designed to optimize customer engagement, retention, and sales pipelines through targeted strategies.
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Description
Terminus provides a comprehensive Account-Based Marketing (ABM) platform that helps businesses identify, engage, and retain their ideal customers. With a focus on pipeline building and acceleration, Terminus empowers marketing and sales teams to execute targeted campaigns, enhance customer experiences, and drive revenue growth. The platform features a Prospect Engine for discovering best-fit accounts, multi-channel engagement strategies including advertising, chat, and email marketing, and advanced data analytics for actionable insights.
Key benefits include a reported 313% ROI over three years, significant cost reductions in targeting efforts, and enhanced engagement rates with targeted accounts. Through proactive customer retention strategies and cross-selling opportunities, Terminus ensures that businesses can maximize their customer lifetime value.
Features
Identification of Accounts
Helps users identify cold accounts ideal for their solutions and those showing intent but not yet engaged.
Pipeline Building
Facilitates nurturing programs to retarget potential buyers based on their interactions.
Pipeline Acceleration
Engages the entire buying committee with personalized campaigns to improve deal velocity.
Data-Driven Insights
Combines first- and third-party data for actionable marketing strategies.
Diverse Engagement Channels
Offers advertising, chat experiences, website personalization, and email marketing.
Customer Retention and Expansion
Focuses on proactive engagement throughout the customer lifecycle to enhance renewals and upselling.
Intent Data Monitoring
Notifies users of buying signals to inform timely outreach.
Operational Efficiency
Provides reliable data access to improve operational effectiveness for sales and marketing.
Multi-Channel Strategies
Supports engagement across various platforms to reach customers effectively.
Security Assurance
Ensures data privacy and security in all marketing practices.
Tags
Documentation & Support
- Documentation
- Support
- Updates
- Online Support