SplitMetrics

SplitMetrics is a comprehensive platform designed to optimize and automate Apple Search Ads campaigns, enhancing marketing efficiency for mobile apps. The platform features multiple products, including:

1. SplitMetrics Acquire: This tool automates the management of Apple Search Ads campaigns, offering users the ability to scale their advertising efforts effectively. It utilizes AI-driven solutions to provide insights and improve return on ad spend (ROAS).

2. SplitMetrics Optimize: Focused on mobile A/B testing, this feature allows marketers to validate hypotheses, test different app visuals and descriptions, and optimize for higher conversion rates without jeopardizing existing app store positions.

3. App Radar: This tool is dedicated to app store optimization (ASO), helping users drive organic installs and enhance overall app store performance.

4. Apple Search Ads Course: Aimed at marketers, this educational resource covers essential aspects of Apple Search Ads, including defining key performance indicators (KPIs) and scaling keywords. It provides lessons and downloadable resources suitable for all proficiency levels.

Through its suite of tools, SplitMetrics addresses the challenges faced by mobile-first companies in acquiring users efficiently and making informed decisions based on market insights. The platform supports users in managing data seamlessly and automating manual processes, which ultimately optimizes their marketing strategies and reduces acquisition costs.