Splendid Research

Splendid Research specializes in delivering comprehensive market research services, tailored to the unique needs of businesses in various sectors. Our expertise includes:
1. Markenforschung (Brand Research): We conduct thorough studies on brand awareness, brand image, and brand equity, employing methods to assess brand strength and drivers. This helps businesses understand their market positioning and consumer perceptions.
2. Produktforschung (Product Research): Our product research services involve concept testing, packaging tests, and conjoint analysis, designed to evaluate customer responses to product offerings before launch.
3. Kommunikationsforschung (Communication Research): We analyze communication strategies through copy testing and campaign tracking, ensuring that marketing messages resonate with target audiences effectively.
4. Preisforschung (Price Research): Understanding pricing sensitivity is vital for competitive positioning; we utilize various methods for accurate price assessment, including Gabor-Granger techniques.
5. Zielgruppenanalyse (Target Group Analysis): Our demographic analysis and customer surveys enable businesses to tailor their offerings to meet specific market needs, enhancing customer satisfaction and loyalty.
6. Mitarbeiterbefragung (Employee Surveys): We also offer employee surveys focusing on satisfaction and feedback to improve organizational culture and leadership.
Through these services, Splendid Research delivers valuable insights into market dynamics and consumer behavior, empowering businesses to make informed decisions.