Selma Investment Platform

Selma is a digital investment platform that simplifies the investment process for individuals by providing personalized plans tailored to their life goals and financial objectives. Leveraging an AI-powered financial advisor, Selma allows users to start investing quickly, often without upfront costs. The platform emphasizes a community-centric approach, integrating client feedback to continuously enhance its offerings.
Selma's investment philosophy focuses on long-term wealth management, promoting the creation of globally diversified portfolios that aim to reduce risks and maximize growth opportunities. The service is designed to align with users’ financial situations, recommending an investment horizon of 5-10 years for optimal results.
The annual fee structure is designed to be transparent, starting at 0.42% for investments exceeding CHF 500,000, with a minimum investment threshold of CHF 2,000. Selma also incorporates additional costs like product fees and transaction duties, keeping the overall investment costs competitive.
Key features include professional support, secure digital management of finances, and an emphasis on independence and transparency. This approach is particularly suitable for users who are focused on long-term financial growth rather than speculative investments.
Selma has been well-received, boasting over 350 reviews with an average rating of 4.6 and a client base of over 14,250 satisfied customers. As a Swiss-based company, Selma aims to combine traditional banking principles with modern technology and design to deliver a unique user experience.