ScanmarQED

ScanmarQED is a comprehensive analytics platform designed for marketing and sales professionals, providing data-driven solutions to enhance marketing effectiveness, optimize revenue, and gain valuable brand insights. The software employs advanced techniques such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to measure and improve marketing strategies. These tools allow users to analyze key performance indicators including revenue, market share, and pricing strategies, ultimately maximizing return on investment (ROI). By integrating data from various sources, ScanmarQED assists organizations in making informed decisions based on comprehensive insights.

The platform supports multiple operational models including outsourced, hybrid, and in-house analytics, ensuring flexibility and adaptability to specific business needs. Clients benefit from extensive training and support, allowing for effective utilization of the software's capabilities. ScanmarQED's offerings include:

• Marketing Effectiveness Measurement: Utilizing MMM and MTA to assess and optimize marketing budgets and strategies.
  
• Revenue Optimization: Analyzing market dynamics and implementing promotional tactics to unlock revenue potential.
  
• Brand Insights: Providing tools for assessing brand performance, advertisement effectiveness, and customer interactions.
  

With features like driver analysis, price elasticity evaluation, and portfolio analysis, ScanmarQED empowers organizations to swiftly share insights across departments and foster cross-departmental collaboration. Through its user-friendly interface and responsive customer support, ScanmarQED aims to facilitate effective marketing decision-making.