ScanmarQED

ScanmarQED

ScanmarQED offers advanced analytical solutions for marketing and sales professionals, focusing on optimizing strategies and driving revenue.

Location: Netherlands
Software Type: Web App

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Description

ScanmarQED provides analytical solutions tailored for marketing and sales professionals, emphasizing the importance of data-driven decision-making. The platform offers a comprehensive suite of tools designed to optimize marketing strategies, enhance revenue management, and generate valuable insights into brand and consumer behavior.

The platform features advanced capabilities such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), allowing businesses to analyze their marketing channels comprehensively. By employing multiple measurement methods, including triangulation, users can enhance the accuracy of their marketing assessments and effectively evaluate their campaigns against key performance indicators (KPIs).

Additionally, ScanmarQED's integrated data platform helps businesses unlock their revenue potential by harmonizing and analyzing marketing data across various regions and divisions. It provides a unified view of essential metrics, enabling informed decision-making and streamlined marketing effectiveness. Key functionalities include automated analytics, insights into revenue generation strategies, and tools for analyzing critical market drivers such as pricing, promotions, and product performance.

In the realm of brand management, ScanmarQED equips organizations with the ability to measure and report on brand health consistently. The platform supports various operational models, including fully serviced, hybrid, and internal capabilities, ensuring flexibility and transparency to adapt to diverse customer needs. This promotes collaboration across departments and facilitates swift, data-driven decisions to enhance brand growth.

Overall, ScanmarQED emphasizes quick and efficient delivery of actionable insights, empowering businesses to adapt in a fast-paced environment. Users can leverage their solutions to optimize marketing strategies and enhance revenue management effectively.

Features

Marketing Effectiveness Measurement

Utilizes advanced AI-driven solutions such as MMM and MTA for comprehensive analysis of marketing channels.

Revenue Optimization

Offers an integrated data platform that harmonizes marketing data enabling informed decision-making.

Brand Management

Provides insights into brand performance, customer perceptions, and advertising effectiveness.

Flexible Operational Models

Supports fully serviced, hybrid, and internal capabilities to meet diverse client needs.

Tags

marketinganalyticsrevenuebrand managementdata insights

Documentation & Support

  • Documentation
  • Support
  • Updates
  • Online Support