Sawtooth Software

Sawtooth Software specializes in market research solutions and survey software, particularly through its flagship products, Lighthouse Studio and Discover. These tools utilize methodologies such as Choice-Based Conjoint (CBC) and MaxDiff (best-worst scaling) to gather in-depth insights regarding consumer preferences and optimize product features and pricing decisions.

### Lighthouse Studio
This desktop application offers robust capabilities for survey authoring and allows users to create flexible experimental designs alongside traditional survey questions. Users can leverage powerful features such as predictive simulations, customizable survey functionalities, and secure data collection options, including offline applications. Lighthouse Studio is designed for comprehensive survey analysis, making it a choice for professionals engaged in detailed market research.

### Discover
Discover is a modern, web-based platform tailored for users ranging from beginners to experienced researchers. It simplifies survey creation while incorporating advanced choice analytics capabilities. This platform supports mobile-ready surveys and multi-language options, enabling researchers to gather data effectively across various demographics. Users can also integrate complex logic into their surveys, thereby enhancing data collection quality.

Both products provide access to educational resources and support services, ensuring users maximize their effectiveness in conducting market research. Sawtooth Software's tools are instrumental in uncovering competitive insights, validating messaging, and producing accurate research data free from biases associated with traditional rating scales. Users can explore these capabilities further through demo requests and consultations.