SalesFuel

SalesFuel is a leader in providing proprietary sales intelligence and marketing research, tailored primarily for B2B sales and marketing professionals. By conducting annual surveys involving over 2,000 CEOs and senior decision-makers, SalesFuel decodes purchasing behaviors of companies with 20 or more employees. The key products offered include AudienceSCAN®, which profiles over 1,355 customer groups, providing invaluable insights into online shoppers and consumer behavior in the U.S. This tool allows marketers to identify new markets and opportunities based on consumer behavior, purchase intent, and usage of digital media. Another significant offering is the B2B BuyerSCAN, which gathers extensive data regarding purchasing preferences from C-level decision-makers, revealing critical insights into buyer behaviors and their expectations from sales professionals.

In addition to these tools, SalesFuel provides various resources, including AdMall®, which helps enhance advertising strategies, SalesCred® for improving professional credibility, and TeamTrait™ for better hiring and retention practices. The company's commitment to leveraging AI in sales processes highlights its focus on adapting to modern sales environments. Clients can also access a variety of educational resources, including podcasts such as the Sell Smarter® Podcast and the Manage Smarter Podcast, ensuring they stay informed about best practices and industry trends.