Reveal Mobile

Reveal Mobile specializes in Out of Home (OOH) location intelligence, enabling advertisers to measure the effectiveness of their OOH campaigns in real-time. The platform provides comprehensive solutions for tracking campaign impact on both in-app and website activities, akin to insights available for digital advertising channels. Services offered include brand lift studies, attribution studies, and detailed case studies showcasing success stories from major brands. The innovative measurement solutions offered by Reveal Mobile help quantify the effectiveness of OOH advertising, including tracking moving ads and facilitating retargeting efforts across various platforms.

The platform emphasizes the importance of measuring marketing campaigns aimed at driving foot traffic to physical retail locations, acknowledging that over 80% of retail sales in the U.S. occur in brick-and-mortar stores. The Campaign Effectiveness Reports provided by Reveal Mobile analyze the impact of paid media on consumer visits to these locations, covering various marketing campaign types, including social media, programmatic, and OOH advertising. These reports deliver insights on metrics such as campaign lift, unique conversions, and estimated sales, aiding marketers in demonstrating the value of their campaigns for improved business outcomes.

Additionally, Reveal Mobile's VISIT Data service offers privacy-compliant location data tailored for enterprise teams across diverse industries. This service enhances databases by leveraging location insights for audience building, customer journey tracking, and foot traffic analysis. VISIT Data stands out with customizable data outputs, ensuring high-quality information through rigorous data cleansing, while adhering to strict privacy regulations, such as the CCPA. This offering targets a range of clients, including retailers, media companies, agencies, and adtech/martech firms, seeking reliable location data for operational efficiency.