ReTargeter

ReTargeter is a programmatic advertising platform specializing in customized retargeting strategies. The service focuses on enabling brands to re-engage potential customers who have interacted with their website but did not convert initially. Utilizing a cookie-based technology, ReTargeter drops an anonymous cookie on visitors' browsers, allowing it to display relevant ads across various platforms as they browse the web. This approach not only keeps brands top-of-mind but also drives qualified traffic by serving personalized ads based on user behavior and interests.

Key functionalities of ReTargeter include:

- Site ReTargeting: Engage users who have visited your website but didn't complete a desired action.
- CRM ReTargeting: Utilize customer relationship management data to retarget existing customers.
- Search ReTargeting: Target users based on their search queries, even if they haven't visited your site.
- Audience Targeting: Create custom audiences and serve tailored ads to specific demographic groups.
- Look-Alike Modeling: Identify new potential customers based on existing customer profiles.
- Contextual Targeting: Display ads based on the content of the website being visited.

The platform also features dedicated account management for personalized service, transparency in ad placements, and tools for monitoring inventory quality. ReTargeter aims to improve return on investment (ROI) by facilitating effective digital marketing strategies that include retargeting as a key component.