Refive

Refive is a comprehensive platform designed for brick-and-mortar retailers to utilize digital touchpoints, specifically digital receipts, in order to gather valuable customer data and improve engagement strategies. By scanning QR codes, customers can easily access their digital receipts, which allows Refive to categorize them as new or returning buyers. This information is then linked to anonymous profiles, enabling retailers to gain insights into customer behavior and preferences.

The platform focuses on hyper-personalization, which means retailers can create tailored interactions based on individual customer data. This personalization can drive customer retention, encourage more frequent purchases, and increase average basket sizes.

In addition to digital receipts, Refive emphasizes the significance of an omnichannel customer journey, ensuring that retailers can maintain engagement with customers after their purchases through personalized recommendations and targeted promotions. By leveraging customer insights, businesses can foster stronger relationships, improve customer loyalty, and ultimately enhance their overall marketing strategies.

Overall, Refive provides retailers with the tools necessary to enhance customer experiences and drive business growth through data-driven decision-making.