Quality Analytics

Quality Analytics is a software-as-a-service (SaaS) platform designed to help media buyers measure and optimize the effectiveness of their TV and radio advertising campaigns. By leveraging advanced attribution analytics, the software enables users to track real ecommerce actions and gain actionable insights into their media spending. This facilitates more informed decision-making and maximizes return on investment (ROI) for advertising campaigns.

Key Functionalities:

• AI-Powered Attribution: Use artificial intelligence to analyze spot-level TV and radio ads, understanding their true impact on consumer actions.
• Google Analytics Integration: Seamlessly connect with Google Analytics for enhanced tracking and reporting capabilities.
• Local Measurement: Implement geofenced measurement for local ad campaigns to gather precise data on ad effectiveness in specific regions.
• Custom Pricing Plans: Access various pricing options tailored for different campaign sizes, including micro, standard, and large campaigns.
• Data Consulting Services: Benefit from additional consulting services for deeper insights into your advertising performance.

The platform addresses common challenges faced by advertisers, such as wasted ad spend due to ineffective targeting. By providing detailed performance analytics, Quality Analytics empowers customers to allocate their budgets more efficiently and achieve higher campaign effectiveness.