Qualitative

Qualitative is a comprehensive user research platform designed to simplify the user research process. It enables researchers to efficiently conduct studies by offering targeted participant recruitment, custom screening, interview scheduling, and automated reminders.

Users can recruit participants directly through their websites using pop-up invitations or by sending email invitations. With the ability to create custom screeners, researchers can filter participants according to specific criteria, ensuring that the right audience is engaged for their studies.

The platform also facilitates scheduling by integrating with users' calendars, allowing participants to select their preferred interview times easily. Automated reminders help reduce no-shows, ensuring that sessions are conducted as planned. Moreover, Qualitative offers global incentives in the form of gift cards to encourage participant engagement.

To enhance communication, researchers can customize participant interactions with branded communications. A built-in CRM helps manage participant data efficiently, making it easy to track and organize participant interactions throughout the research process.

Qualitative is tailored for those seeking to gain user insights through qualitative data, making it a valuable tool for researchers looking to improve their user experience strategies.