Provenance

Provenance is a robust sustainability marketing technology platform designed to assist brands and retailers in validating and promoting their sustainability claims. By providing verified product-level data, Provenance empowers consumers to make informed choices and navigate the complexities of sustainability in shopping. The platform addresses the growing problem of greenwashing by offering transparent and credible information about product sustainability.

With Provenance, brands can automate their claims management processes, enabling them to seamlessly publish updates across multiple channels. This feature not only saves time but also enhances the consistency and reliability of sustainability information presented to consumers. Retailers benefit from multi-brand solutions that allow them to filter and search for sustainable products, thereby improving the overall shopping experience.

Furthermore, Provenance is designed to build customer trust by effectively communicating sustainability practices and achievements. The platform acts as a consumer ally, helping shoppers navigate various sustainability claims with confidence. By simplifying access to validated data and enabling brands to manage their sustainability communications, Provenance contributes to a more informed and responsible shopping ecosystem.