Prisma Campaigns

Prisma Campaigns is a leading marketing automation platform tailored specifically for banks and credit unions. It addresses key challenges faced by financial institutions, such as growing membership, driving loan and deposit growth, and improving member financial well-being. By leveraging data-driven insights, Prisma enables institutions to create personalized, omnichannel campaigns that resonate with members' needs and preferences.
One of the main offerings is the capability to automate marketing strategies that cater to individual members, enhancing their overall experience. With tools for creating data-driven and automated referral programs, banks can not only acquire new members but also retain them by fostering a sense of community. By understanding member needs, financial institutions can effectively enhance their communication strategies.
Moreover, Prisma aids in increasing share of wallet by providing timely product recommendations that align with members' financial goals. By focusing on onboarding and cross-selling during critical periods, banks can improve member satisfaction and drive loan growth. The platform also emphasizes the importance of digital experiences, ensuring that members receive seamless interactions across various channels.
In summary, Prisma Campaigns combines marketing automation with a deep understanding of member engagement, helping banks and credit unions optimize their marketing efforts and elevate their service offerings.