Primer

Primer is an advanced marketing platform tailored for B2B marketers, focusing on enhancing audience targeting across major ad channels such as Facebook, Google, and LinkedIn. It addresses critical challenges like low match rates and cookie dependency by providing identity resolution that lets businesses build targeted audiences based on their best customers. With Primer, marketers can reach their Ideal Customer Profile (ICP) seamlessly, ensuring that they engage the right audience effectively.

One of the standout features of Primer is its focus on work emails as primary identifiers, which helps to maintain high fill rates for audience identification. The platform guarantees transparency in audience membership, allowing users to see specific individuals targeted in their campaigns, which is crucial for optimizing conversion rates. By utilizing various strategies, Primer ensures that audience targeting is not the problem, but rather a strategic advantage.

The platform also emphasizes privacy and compliance, being GDPR and CCPA compliant, thus securing sensitive customer data while enhancing marketing efforts. With robust support and collaboration with growth strategists, businesses receive tailored audience strategies that enhance their marketing funnel at different stages.

Primer offers two primary subscription plans: Primer Grow, starting at $1,000 per month for limited audiences, and Primer Scale, available from $20,000 annually for more extensive operations. Key features include dynamic audience refreshing, CRM integration, and a vast database of B2B contacts, allowing users to create custom audiences that align with their marketing goals. Ultimately, Primer equips businesses with the tools necessary for superior audience engagement and conversion enhancement.