Pixis

Pixis is an innovative platform that focuses on using artificial intelligence to optimize growth marketing strategies. By offering three main products—Targeting AI, Creative AI, and Performance AI—Pixis aims to enhance demand generation, streamline creative processes, and maximize return on ad spend (ROAS).

Targeting AI leverages advanced neural networks that are trained on extensive datasets to identify high-intent audiences and segment them effectively. Users benefit from real-time optimization and can manage their audience insights through a centralized interface. The codeless AI playground allows marketers to experiment with audience cohorts easily and efficiently.

Creative AI focuses on optimizing creative output across various marketing channels. It utilizes generative AI to provide personalized recommendations and enhance campaign performance based on audience engagement metrics. Features include dynamic copy generation tailored to different cohorts and the ability to create immersive digital environments rapidly.

Performance AI automates bidding and budget allocation across multiple platforms. Using proprietary AI models, it monitors spend fluctuations and adjusts budgets based on seasonality and campaign performance. It also features a customizable AI model playground for users to optimize KPIs.

Pixis supports its users with valuable resources such as case studies, blogs, podcasts, and tools like an AI savings calculator to facilitate a deeper understanding of AI applications in marketing.