PharmaData CRM

PharmaData is a specialized customer relationship management (CRM) solution offered by Passus GmbH, tailored specifically for the healthcare and pharmaceutical sectors. With over 30 years of industry experience, Passus has developed this web-based software to provide a comprehensive 360-degree view of customers, thereby enhancing productivity across sales, marketing, and service sectors.

PharmaData offers a robust toolset for managing crucial customer data, helping teams document visits, manage travel expenses, and handle other essential administrative tasks. The modular design of PharmaData allows for customization according to the specific needs of healthcare organizations, ensuring that all team members can access updated customer information anytime and anywhere.

Key functionalities of PharmaData include:

• Visit Documentation: Effectively log and manage customer visits to maintain long-term relationships.
• Master Data Management: Centralized management of customer profiles and interactions.
• Sample Management: Keep track of product samples distributed during visits.
• PharmaData[vCall]: A unique tool for virtual customer visits, enabling effective communication while reducing the need for on-site appointments.
• Travel Expense Accounting: Simplifies the process of tracking and managing travel-related expenses.

PharmaData enhances operational efficiency and strengthens customer engagement through its intuitive interface and comprehensive functionalities. The software is designed to support multichannel marketing strategies and ensure that the unique needs of the healthcare industry are met effectively.