Penetrace

Penetrace is a comprehensive marketing intelligence platform designed to optimize marketing effectiveness by converting data into actionable insights.
The platform comprises several core tools:

1. Campaign Monitor: This tool aids marketing teams in systematically improving campaign performance by facilitating cost-effective performance reviews and integrating with leading panel providers. It features an intuitive dashboard that streamlines the review process and benchmarks key performance indicators (KPIs) against various campaigns.

2. Trend Monitor: Specifically designed for advertisers, this tool provides in-depth insights rather than basic dashboards. Users can integrate complex data and design customized monitors, enabling detailed customer segment reporting and correlation analysis for informed decision-making.

3. Penelytics: A GDPR-compliant modeling studio, Penelytics allows users to create marketing mix models utilizing live data and machine learning. It offers real-time optimization of media spending and includes three comprehensive reports that illustrate media attribution and optimal spending strategies.

Penetrace emphasizes continuous learning and operational excellence, providing clarity and a future-proof interface for enhancing marketing performance. The platform also supports onboarding through services like Clarity Workshops, which streamline KPI prioritization and dashboard design tailored to specific marketing needs.