Peer39

Peer39 specializes in advanced contextual data solutions designed to optimize advertising performance in a cookieless environment. The platform offers a vast pre-bid contextual targeting category library, enabling advertisers to find relevant and safe inventory. Key functionalities include:

- Brand Safety Controls: Align media with specific risk profiles to avoid hazardous content.
- Analytics: Gain insights into campaign performance and optimize advertising strategies with metrics such as attention and viewability.
- Contextual Connected TV (CTV) Advertising: Enhance CTV campaigns through tailored contextual targeting.
- Custom Category Development: Create specific targeting categories to fit unique campaign needs.

The platform employs machine learning to continuously improve category accuracy, ensuring advertisers can engage effectively with their target audiences. Peer39 empowers marketing teams with customizable tools for strategic planning and analytics, ultimately driving return on investment through improved attention and relevance.