Outleads

Outleads provides a comprehensive solution for businesses seeking to enhance their marketing strategies through effective CRM integration with Google Analytics™ and AdWords™. By onboarding CRM and contact center data, Outleads allows businesses to track offline conversions, gaining insights into user behavior, which includes metrics such as the duration of converted leads on a website and demographic information.

The platform's capability to automate retargeting linked to the Google Analytics Client ID enables businesses to effectively reach anonymous web visitors who have transformed into offline leads, eliminating the need for traditional email matching techniques. This feature not only streamlines the retargeting process but also improves overall audience targeting, making marketing efforts more efficient.

With its seamless integration into various applications, Outleads enhances lead management processes and provides significant advantages over Google AdWords™ Customer Match. Businesses benefit from real-time audience updates, allowing for timely advertising optimizations that can significantly improve campaign performance. Outleads is designed to empower organizations to leverage their data fully and maximize their marketing ROI.