OptInsight

OptInsight provides a Software as a Service (SaaS) solution tailored for the pharmaceutical industry, focusing on consent and preference management. The platform enables pharmaceutical companies to efficiently engage with healthcare professionals (HCPs) while ensuring compliance with data protection regulations such as GDPR. The solution streamlines the collection, management, and integration of HCP data, including opt-ins and opt-outs, across various digital channels. Key functionalities include:

• Consent Assessment: The initial stage involves a comprehensive assessment to establish a consent matrix that aligns with local business and regulatory requirements.
• Audit Trails: The solution offers detailed audit trails, allowing organizations to track consent status and engagement history effectively.
• Configurable Settings: Users can customize the settings to meet their specific operational needs.
• Integration Capabilities: The platform seamlessly integrates with existing applications, including CRM and marketing automation systems, enhancing overall data quality and accessibility.

OptInsight's expertise extends to omni-channel engagement strategies, ensuring that the right message is delivered at the right time through appropriate channels. The data quality improvement services include a structured process to assess and enhance the quality of HCP data, utilizing advanced algorithms to eliminate duplicate records and ensure consistency. These services assist organizations in navigating the complex landscape of HCP data regulations, particularly during product launches in the European Union (EU). Overall, OptInsight aims to empower pharmaceutical companies by streamlining their data processes and enhancing their engagement with HCPs.