Neutronian

Neutronian is a pioneering company committed to improving data privacy and compliance standards in the advertising ecosystem. It offers a range of services including independent audits, data privacy scores, and certification processes tailored for brands, marketers, and data providers. These services are designed to ensure that datasets are compliant and maintain high quality, mitigating risks associated with data management and enhancing overall advertising performance.

Data Privacy Scores

Neutronian's Data Privacy Scores (DPS) serve as a vital tool for businesses aiming to enhance privacy-led advertising. The DPS allows companies to make informed decisions regarding their data and media partners, thereby respecting consumer privacy and mitigating risks. Various subscription tiers are available, enabling integration into demand-side platforms (DSPs) to provide a protective layer during advertising campaigns.

Certification Services

The Data Quality Certification involves an independent audit focusing on privacy compliance and data quality. Utilizing the Neutronian Quality Index (NQI) framework, the certification assesses data across five categories to enhance transparency and improve marketing campaign performance. Neutronian also provides a Cookieless Certification to prepare datasets for the shifting landscape of digital advertising, particularly regarding the decline of third-party cookies.

DE&I Planning Tool

Neutronian's DE&I Planning Tool enables businesses to verify and identify minority, female, and LGBTQ+ owned websites and companies. This tool supports the identification of diverse partners and enhances inventory options for media spending, catering to the growing demand for diversity in advertising. Interested parties can access a verified database to enhance their media strategies and ensure inclusivity.

In summary, Neutronian's solutions are designed to save time and reduce compliance-related risks while ensuring that data remains accurate and reliable. Through its comprehensive offerings, Neutronian plays a critical role in shaping a more transparent and equitable advertising ecosystem.