Metrikal

Metrikal

Metrikal is an analytics platform that provides insights for app store optimization and mobile marketing, helping teams improve performance metrics.

Location: United States
Software Type: Web App

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Description

Metrikal is a comprehensive analytics platform specifically designed for app store optimization (ASO) and mobile marketing. It enables users to consolidate and visualize key performance indicators (KPIs) from various sources, including App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action.
The platform aids app leaders, including UA managers, ASO managers, and executives, by providing actionable insights to understand the impact of ASO efforts and advertising spend on organic rankings and installs. Metrikal distinguishes itself by quantifying the relationship between ASO and paid user acquisition (UA) on a keyword level without the need for coding or SDK integration.
Metrikal offers a user-friendly dashboard that allows companies to track KPIs, make data-driven decisions, and enhance their app marketing strategies. By leveraging the insights gained through Metrikal, teams can optimize their user acquisition campaigns and improve their overall app performance.

Features

KPI Consolidation

Integrates and visualizes KPIs from multiple sources to provide a holistic view of app performance.

Actionable Insights

Delivers insights that help ASO and UA managers understand the effectiveness of their strategies.

User-Friendly Dashboard

Features an intuitive interface for tracking metrics and making informed decisions.

Keyword-Level Analysis

Quantifies the relationship between ASO and paid user acquisition at the keyword level.

No Coding Required

Allows users to access insights without the need for coding or SDK integration.

Tags

analyticsASOmobile marketingKPI tracking

Documentation & Support

  • Documentation
  • Online Support
  • Updates