Metrical

Metrical is an AI-powered ecommerce solution designed to enhance digital commerce profitability through real-time targeting, conversion optimization, and provable ROI. The platform leverages over 2.6 trillion data points to provide personalized offers to consumers, aiming to reduce cart abandonment and increase sales conversions.

Key Functionalities:

• Real-Time Targeting: Metrical utilizes a Prediction Engine to deliver tailored promotions based on individual customer behavior, thus minimizing cart abandonment. The platform ensures customer privacy by not collecting Personally Identifiable Information (PII) or cookies.
• Conversion Optimization: It includes Immediate Intent Scoring to identify potential buyers and offers strategic product suggestions to enhance the shopping experience. Notable success includes a 32% increase in conversion rates for JCPenney due to targeted offers.
• Provable ROI: Metrical provides customizable analytics and real-time insights, enabling businesses to analyze customer behavior at a granular level and improve promotional strategies.
• Streamlined Integration: The platform allows for easy implementation with existing technology solutions and offers A/B testing capabilities to improve performance.

Overall, Metrical aims to boost ecommerce revenue through personalized customer experiences and continuous optimization of sales strategies.