MCP Insight

MCP Insight is a comprehensive platform designed to assist brands in managing risks, ensuring compliance, and safeguarding their reputation within the mobile ecosystem. With a focus on mobile payments, MCP Insight offers several robust services, including:

### MCP TRENDS
This tool enables Content Service Providers and Affiliates to benchmark advertising campaigns against competitors across 30+ territories. It analyzes over 1.5 million user journeys monthly, providing insights into Value-Added Services (VAS) and Direct Carrier Billing (DCB) advertising, including campaign tracking and service testing.

### MCP SCANNER
This solution provides advertising compliance monitoring, identifying breaches in regulatory compliance and fraudulent activities across digital media channels. It supports real-time alerts and compliance auditing, and aims to extend its global reach while monitoring the user journey from advertisement to payment.

### MCP SHIELD
An advanced anti-fraud solution utilizing AI and machine learning to protect mobile transactions. It monitors over 200 fraud-related variables and allows businesses to block specific transactions based on detected anomalies. The tool is designed to enhance customer satisfaction and reduce operational costs related to fraud.

### MCP VERIFY
This consent management platform ensures compliance by managing and recording user journeys. It provides an audit trail of user interactions and integrates with MCP SHIELD for enhanced fraud protection. The tool is geared towards reducing customer complaints and supporting regulatory inspections efficiently.

MCP Insight stands out as a trusted partner for key players in the mobile payments industry, emphasizing the importance of compliance and risk management.