Marketing Systems Group

Marketing Systems Group (MSG) is a leading global provider of technology, services, and information solutions tailored for the survey, sensory, and marketing research community. With over 30 years of expertise, MSG specializes in online survey tools, global sampling capabilities, and comprehensive market research intelligence. Their offerings include the GENESYS sampling solutions, which provide various sampling options and expert consulting, and the ARCS platform that integrates recruitment, scheduling, and data collection for sensory research and other projects. MSG also features the PRO-T-S predictive dialing system to enhance data collection and interviewer productivity.
The PreVision™ platform modernizes survey research, offering services such as survey design consultations, panel sampling, weighting, and complex data analysis. They emphasize representative sampling and effective survey administration while adapting to the digital age's challenges. The ARCS platform enhances panel management, allowing users to engage with studies more effectively and improving operational efficiency. PRO-T-S enhances interviewer productivity through its seamless integration with CATI systems, offering various dialing modes to optimize performance. MSG positions itself as a comprehensive solution for the evolving market research industry.