Lunio

Lunio is an AI-powered platform designed to detect and mitigate invalid traffic (IVT) in digital advertising campaigns. By leveraging advanced machine learning algorithms, Lunio analyzes ad click behaviors in real-time to differentiate between legitimate users and suspicious activity, providing marketers with essential tools to optimize ad performance and minimize wasted spend.

Key Functionalities:

• Advanced Detection of Invalid Traffic: Lunio continuously monitors paid media channels, identifying and excluding invalid clicks from various advertising platforms. This capability helps in reducing financial losses attributable to fraudulent activity, which can account for up to 8.5% of ad clicks.
• Actionable Analytics: The platform provides comprehensive reporting tools that deliver insights into the sources of invalid traffic. Marketers can track performance metrics, uncover spammy keywords, and gain an understanding of their campaign effectiveness.
• Privacy Compliance: Lunio adheres to data privacy regulations like GDPR and CCPA, ensuring that user data is handled securely and responsibly.
• Integration Across Platforms: The solution seamlessly connects with major advertising channels, enabling marketers to manage their campaigns from a single interface while maintaining a high level of traffic quality.
• Environmental Impact Measurement: Lunio allows users to assess and reduce the carbon footprint associated with their advertising efforts.

Overall, Lunio aims to enhance digital advertising effectiveness by eliminating invalid traffic, improving conversion rates, and ensuring advertisers maximize their return on investment.