LiveRamp

LiveRamp is a data collaboration platform designed to help organizations maximize the effectiveness of their marketing strategies through robust consumer data management. The platform offers a suite of solutions that include consumer data strategy, enterprise identity, marketing impact maximization, and cross-screen measurement and analytics. Users can leverage these features to create unified customer views and enable precise campaign measurement across multiple channels.

Key functionalities of LiveRamp include:

- Consumer Data Strategy: Build comprehensive strategies that harness data to better understand consumer behavior and preferences.
- Enterprise Identity: Solutions to manage identities securely and effectively across different platforms.
- Marketing Impact: Tools that help organizations measure the effectiveness of their marketing efforts and optimize campaigns for better results.
- Cross-Screen Measurement & Analytics: Capabilities to track consumer interactions across various devices, ensuring accurate measurement of marketing efforts.
- Data Ethics & Privacy: LiveRamp emphasizes ethical data use, providing mechanisms for users to opt-out and ensuring compliance with data privacy regulations.

The platform also includes access to resources such as customer stories, educational content, and training opportunities through LiveRamp University.