LayerFive

LayerFive

LayerFive provides a marketing data platform that optimizes audience engagement through privacy-first identity resolution and multi-touch attribution.

Location: United States
Software Type: Web App

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Description

LayerFive offers a comprehensive marketing data platform designed to enhance audience engagement and optimize digital marketing strategies. The platform utilizes advanced identity resolution technology to unify data from various channels—including email, SMS, Meta, and Google—enabling businesses to double their reach and improve marketing effectiveness. With tools for multi-touch attribution, LayerFive provides insights into customer interactions across marketing channels, allowing users to understand the contribution of each channel to sales.

Key features include:

  • Privacy-First Approach: Ensure compliance with privacy regulations while leveraging first-party data for accurate insights.
  • Predictive Scoring: Utilize data analytics to forecast customer behavior and enhance targeting strategies.
  • Comprehensive Attribution: Gain visibility into ad spend performance and optimize marketing budgets based on actual customer engagement.
  • Flexible Segmentation: Create personalized marketing experiences by building and managing audience segments effectively.
  • Rapid Onboarding: Experience a seamless setup that takes less than an hour, with a commitment to delivering positive ROI within 90 days or your money back.

LayerFive's platform is particularly beneficial for B2B and e-commerce businesses seeking to improve their marketing ROI and customer engagement strategies. Its user-friendly interface and robust analytics capabilities make it an essential tool for marketers looking to gain a competitive edge in the digital landscape.

Features

Privacy-First Identity Resolution

LayerFive utilizes first-party data to ensure compliance with privacy standards while offering accurate insights into customer behavior.

Multi-Touch Attribution

The platform tracks customer interactions across multiple channels, providing a clear view of ad spend effectiveness.

Predictive Scoring

Advanced analytics tools forecast customer behavior to optimize targeting strategies.

Comprehensive Analytics

Gain daily visibility into marketing performance to inform budgeting and strategy adjustments.

Seamless Onboarding

Experience setup in under an hour, ensuring a quick path to enhanced marketing performance.

Tags

marketingdata analyticsattributioncustomer engagementB2B

Documentation & Support

  • Documentation
  • Support
  • Updates
  • Online Support