Kinetiq TV Intelligence Platform

Kinetiq is a comprehensive TV intelligence platform designed to enhance the effectiveness of TV investments by providing real-time measurement and monitoring of media presence. It captures and quantifies every TV impression, offering insights into audience engagement, behavior, and competitive positioning.

With tools for TV detection and attribution, sponsorship measurement, earned media intelligence, and broadcasting oversight, Kinetiq combines historical data, advanced analytics, and sentiment analysis to help brands understand their impact and ROI in the TV landscape. The platform enables users to act on minute-to-minute opportunities across various media types, including paid, earned, and owned media.

Key functionalities include:
- TV Detection & Attribution: Monitors broadcast content across a vast network of channels, providing insights into media exposure and audience engagement.
- Sponsorship Measurement: Automated logo recognition and closed caption brand detection track audience exposure and engagement in real time.
- Earned Media Intelligence: Monitors public sentiment regarding brands and analyzes the effectiveness of PR campaigns.
- Broadcasting & Syndication: Oversight of broadcast content for measurement and analysis.

Kinetiq empowers users with real-time data to shape their strategies and understand their competitive landscape, ensuring a holistic view of their media presence.