Kevel

Kevel offers a robust advertising solution tailored for retailers, marketplaces, and eCommerce businesses through its API-based Ad Server. This platform allows users to build their own ad infrastructure, leveraging first-party data to enhance ad decision-making, campaign management, and reporting.

### Key Features:
1. Custom Ad Serving: Users can create and customize their ad servers, managing their ad auctions and campaigns efficiently.
2. Advanced Audience Segmentation: The Kevel Audience feature enables businesses to utilize customer data for AI-powered segmentation and ad personalization.
3. Multiple Ad Formats: The platform supports a variety of ad formats and placements, allowing for diverse advertising strategies.
4. Privacy-First Data Usage: Designed with privacy in mind, Kevel ensures that first-party data is used responsibly, enabling effective targeting without compromising user trust.

Kevel's Retail Media Cloud supports launching tailored retail media programs, ensuring data security and compliance. The platform also includes comprehensive documentation and support for seamless integration and onboarding, allowing users to implement effective audience activation strategies. Additionally, notable clients have successfully utilized Kevel's APIs to drive revenue growth, demonstrating the platform's effectiveness in delivering targeted advertising solutions.