iTracks

iTracks provides a suite of online qualitative research tools tailored for market researchers, facilitating a range of services including focus groups, interviews, and discussions. With its flagship product, Realtime, users can conduct secure and agile research without the need for additional plugins or downloads. This platform enhances the research experience by allowing researchers to manage text and video focus groups, launch polls, and preload discussion materials efficiently.
The Realtime software features a unique virtual backroom, enabling stakeholders to observe research sessions in real-time while minimizing disruption. Additionally, the iTracks Analysis Assistant utilizes AI technology for keyword and topic analysis, offering data visualizations and highlight reel creation from videos. This tool, powered by Microsoft Azure AI Video Indexer, is designed to streamline qualitative research processes while providing extensive customization options for visual outputs. Annual subscribers of the Realtime product can access the Analysis Assistant for free, with activation support from iTracks staff.
iTracks emphasizes user experience by providing customized interfaces for participants, moderators, and observers, thereby improving stakeholder engagement and interaction during research activities. The platform supports unlimited groups, allowing researchers to conduct extensive studies more efficiently.
To cater to diverse needs, iTracks offers subscription options, including a 14-day free trial for new users, ensuring they can explore its capabilities before committing to a plan.