Improvado

Improvado is a cutting-edge marketing analytics and intelligence platform designed to streamline marketing data management and reporting. With the capability to centralize data from over 500 sources, it facilitates seamless data extraction, transformation, and integration.
The platform enhances decision-making by delivering real-time performance tracking and automated reporting, significantly reducing manual reporting time and improving return on ad spend (ROAS). Improvado supports various roles within organizations—including marketers, analysts, and leadership—and caters to multiple industries such as finance, gaming, and healthcare.
Key features include:
1. Data Extraction: Automate data extraction from over 500 sources, enabling marketers to gather insights quickly and efficiently.
2. Data Transformation: Transform and model data for in-depth analysis, ensuring it is ready for strategic decision-making.
3. Business Data QA: Guarantee data quality and compliance with marketing guidelines through robust quality assurance processes.
4. Real-Time Performance Tracking: Monitor campaign performance in real time, allowing for swift adjustments and optimizations.
Through its user-friendly interface, Improvado ensures that businesses can harness the full potential of their marketing data without needing extensive data engineering expertise, enabling teams to focus on analytics and strategic insights.