Hello Inbox - ClearedIn Acquisition

Hello Inbox has acquired the domain ClearedIn.com to strengthen its suite of email security tools aimed at improving email deliverability and combating phishing. ClearedIn was known for its innovative cybersecurity solutions, particularly the Identity Trust Graph, which modeled trusted email communication patterns to identify anomalies indicative of security threats. This technology enables businesses to better protect themselves against phishing attacks and email spoofing incidents.
In addition to the acquisition, Hello Inbox offers a range of free tools, including email deliverability testers and guidance on setting up key authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). These protocols are crucial for ensuring that emails sent from a business's domain are legitimate, thereby improving the chances of emails reaching their intended recipients without being marked as spam.
Users can find detailed instructions for creating an SPF record and best practices for email authentication across various domain registrars and hosting services. Resources and blog posts are available to help users understand the importance of a well-configured SPF record in enhancing email deliverability and securing email communications against potential threats.