Group Caliber

Group Caliber provides a comprehensive platform designed to enhance brand reputation monitoring and stakeholder perceptions in real time. The platform operates through two main products: Caliber 360 and Caliber Focus.

Caliber 360

Caliber 360 is engineered for organizations looking to gain extensive insights into their stakeholder universe. It tracks perceptions across various groups including customers, employees, and the general public, which is particularly beneficial during public relations crises or market-entry strategies. The platform delivers real-time data that enhances business intelligence, enabling informed decisions and improved messaging. Customizable features and API integration allow seamless functionality with existing tools.

Caliber Focus

Caliber Focus specializes in providing detailed insights into specific stakeholder groups, such as customers or potential talent. This tool captures continuous data, offering flexibility superior to traditional brand tracking methods. It includes comprehensive tracking capabilities, enabling organizations to monitor specific products and manage crises effectively. A user-friendly dashboard amalgamates various metrics, ensuring timely responses to insights.

Both products are designed to align organizational actions with stakeholder perceptions, providing strategic advantages in enhancing communication and understanding the impact of events on brand reputation. Group Caliber also offers expert consultancy services, further supporting strategic decision-making in communication strategies, especially for ESG activities.