Google URL Shortener

The Google URL Shortener service, known as goo.gl, was a popular tool for creating shortened URLs. However, it is set to be discontinued, with all existing links becoming non-functional after August 25, 2025. This decision stems from a significant decline in traffic to goo.gl links, prompting Google to cease the service. While new URL shortening requests have not been accepted since 2018, users can expect a warning page to appear on existing links starting from August 23, 2024, alerting them to the service's impending end. Users are encouraged to explore alternative URL shortening services, although it's important to note that links generated through Google applications like Maps will continue to function. This shift reflects the evolving nature of link management and the need for updated solutions in the digital landscape.

The primary functionalities of goo.gl included the ability to create short links that were easier to share and manage. It also offered features such as link tracking and analytics to measure the performance of shared URLs. Despite its discontinuation, the service's legacy remains influential in the realm of URL shortening.