Function Point

Function Point is an all-in-one agency management software that helps advertising and creative agencies streamline their operations, ensuring efficient project execution and enhanced team collaboration. Since its inception in 1997, Function Point has supported over 500 agencies by integrating essential tools into a single platform. This includes project management, customer relationship management (CRM), financial management, and business reporting features.

### Key Functionalities:
- Project Management: Centralizes project tracking, deadlines, and resource allocation, enabling project managers to ensure timely delivery while adhering to budgets. Customizable tools and automated workflows enhance efficiency and visibility into all project aspects.
- CRM and Estimating: Facilitates connection between marketing and sales efforts, allowing for the creation of accurate estimates and streamlined communication with clients. It includes features for forecasting revenue and maintaining consistent rate cards.
- Financial Management: Offers tools for invoicing, expense tracking, and financial reporting, which integrate seamlessly with accounting software like QuickBooks. This feature helps agencies manage billable hours and expenses effectively.
- Business Reporting: Provides customizable reports that offer insights into profitability, efficiency, and resource utilization, aiding agencies in data-driven decision-making.

Overall, Function Point is designed to enhance workflow efficiency and team productivity across various sectors, including advertising, digital marketing, and design. The software is well-regarded for its ease of use, customer support, and ability to adapt to the specific needs of creative agencies.