etracker

etracker

etracker is a web analytics solution emphasizing data privacy, providing insights into user behavior and marketing performance while adhering to GDPR compliance.

Location: Germany
Software Type: Web App

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Description

etracker is a robust web analytics tool designed to deliver detailed insights into user behavior and marketing performance while adhering strictly to data privacy regulations like GDPR. The platform captures nearly 100% of visits and conversions, offering features that include:

- Dynamic Drill-Downs: Analyze user journeys with ease, allowing for comprehensive data segmentation.
- Behavior Segmentation: Understand user behaviors across different segments, enabling personalized marketing strategies.
- Scroll Maps: Visualize how far users scroll on your pages, helping identify content engagement levels.
- Campaign Tracking: Monitor the success of your marketing campaigns and optimize accordingly.
- Conversion Synchronization: Track conversions accurately, ensuring no loss of data even with blocking technologies in place.

As an alternative to traditional tools like Google Analytics, etracker offers a privacy-friendly approach, allowing users to gain valuable insights without compromising data protection. The platform includes additional services such as training, consulting, and tools for tag and consent management.

With its emphasis on privacy and compliance, etracker is suitable for marketers looking to improve their online strategies through informed decision-making based on reliable data analysis.

Features

Dynamic Drill-Downs

Facilitates detailed analysis of user journeys for improved decision-making.

Behavior Segmentation

Enables users to segment their audience based on behaviors, enhancing targeted marketing efforts.

Scroll Maps

Provides visual data on how far users scroll, indicating content engagement.

Campaign Tracking

Tracks the effectiveness of marketing campaigns to optimize future efforts.

Conversion Synchronization

Ensures accurate tracking of conversions without data loss, even with ad blockers.

Tags

analyticsdata privacyGDPRmarketing toolsuser behavior

Documentation & Support

  • Installation
  • Documentation
  • Online Support