EPIC Conjoint

EPIC Conjoint offers a suite of advanced survey solutions aimed at enhancing product and pricing strategies for both B2C and B2B organizations. With methodologies like Choice-Based Conjoint, businesses can analyze customer preferences and price sensitivities by simulating real-world decision-making scenarios. This helps organizations optimize their products and pricing strategies effectively.

Another key offering is the MaxDiff analysis, which assists businesses in understanding which product features resonate most with customers. This tool enables companies to rank product attributes based on customer preferences, facilitating informed decision-making in product development and marketing.

Additionally, the Van Westendorp Price Sensitivity Meter allows organizations to determine optimal price ranges for new products or services by gathering customer perceptions across various segments. This methodology delivers real-time insights that inform pricing strategies and marketing efforts.

EPIC Conjoint emphasizes a rapid survey process, providing full-service support from survey design through to distribution, across over 130 markets. Their commitment to data-driven insights enables businesses to enhance their market competitiveness and make strategic decisions swiftly. The platform's user-friendly design and advanced simulators visualize customer behavior and market dynamics, making it an essential tool for organizations looking to leverage analytics for growth.