Easyence

Easyence has emerged as a strong player in the Retail + Media sector through its merger with mediarithmics, focusing on enhancing consumer engagement via real-time marketing personalization. The platform facilitates businesses in executing data-driven strategies to improve marketing ROI and advertising revenues. The SaaS solution offered by Easyence enables seamless integration with existing marketing stacks, allowing teams to leverage offline data for effective targeted marketing campaigns. With a focus on cookieless data solutions, Easyence aims to provide businesses with innovative ways to boost customer interactions and optimize their marketing efforts across various channels. This approach positions Easyence uniquely to capitalize on the growing trend of personalized marketing in both digital and physical retail spaces.
Their offerings include advanced tools for marketing teams, data scientists, and ad operations, ensuring that all stakeholders can derive maximum value from their marketing initiatives. The integration of diverse marketing data helps enhance customer experiences and fosters deeper connections between brands and consumers, ultimately driving growth in the Retail + Media landscape.