DoubleClick Advertising Services

DoubleClick Advertising Services

DoubleClick, now part of Google Marketing Platform, offers comprehensive advertising solutions including Campaign Manager 360, Display & Video 360, and more to enhance marketing performance.

Location: United States
Software Type: Web App

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Description

DoubleClick, a key player in the advertising industry, has transitioned into the Google Marketing Platform, providing an extensive suite of tools for digital marketers. With offerings like Campaign Manager 360, businesses gain a complete view of their digital media campaigns, allowing them to optimize their advertising efforts effectively. Display & Video 360 enables companies to reach connected audiences across various devices, ensuring that marketing messages resonate with potential customers. Search Ads 360 provides real-time insights and data to enhance the performance of search campaigns. Analytics 360 offers advanced analytics capabilities, helping businesses understand their customers better and refine their marketing strategies. Additionally, Tag Manager 360 simplifies managing marketing tags without the need for code edits, streamlining the implementation process.
The Ads Data Hub enhances marketing measurement by enabling customized analysis aligned with business objectives, while maintaining user privacy. It supports data integration with first-party data, allowing businesses to derive valuable insights and improve advertising efficiency. With features like audience activation, viewability measurement, and stringent privacy protections, DoubleClick is equipped to meet the needs of modern advertisers.
For small businesses, DoubleClick provides tailored solutions to maximize their advertising budget. Enterprises can leverage robust tools that integrate seamlessly with existing workflows, ensuring a comprehensive advertising strategy.
In summary, DoubleClick's range of services empowers businesses to enhance their marketing performance by leveraging advanced tools and insights.

Features

Campaign Manager 360

Offers a complete view of all digital media campaigns, allowing for comprehensive analysis and optimization.

Display & Video 360

Facilitates reaching connected audiences across multiple devices, enhancing ad effectiveness.

Search Ads 360

Provides real-time data and insights to improve search campaign performance.

Analytics 360

Delivers advanced tools for a deeper understanding of customer behavior and marketing performance.

Tag Manager 360

Simplifies the management of all marketing tags without requiring code changes.

Ads Data Hub

Enables customized analysis and integrates first-party data while ensuring user privacy.

Tags

digital marketingadvertisinganalyticscampaign managementdata analysis

Documentation & Support

  • Documentation
  • Support
  • Updates
  • Online Support