Data Goal

Data Goal is a comprehensive research platform that specializes in electoral, market, social, and satisfaction surveys. Founded in 2013 in Belo Horizonte, the company aims to democratize access to research in Brazil, providing reliable and user-friendly technological solutions to over 400 clients. With more than 5 million data points collected, Data Goal operates on a pay-per-use model, ensuring accessibility for organizations of all sizes.
The platform supports multichannel data collection methods, including apps, phone, email, and WhatsApp, which enhances the breadth and reliability of data gathering. Data Goal's services are particularly noted for their effectiveness in electoral research, especially since the 2018 presidential elections, where they developed tools for real-time analysis and voter segmentation. By enabling organizations to monitor public opinion and identify key demographic insights, Data Goal aids in creating targeted marketing strategies and improving customer satisfaction. Their focus is on transforming data into actionable insights, ensuring that organizations can make informed decisions to maintain a competitive edge in their respective markets.
Data Goal also emphasizes the importance of collecting accurate data to shape effective campaign strategies and enhance overall success through data-driven methodologies. Clients can benefit from features such as detailed reporting, competitor analysis, and customer feedback mechanisms, which facilitate ongoing improvement in services and client relationships.