Cyclops

Cyclops, developed by Dayta AI, is a comprehensive cloud-based AI solution designed specifically for retail analytics. It connects seamlessly with existing video cameras to analyze in-store data in real time, helping businesses gain insights into customer behavior and engagement without the need for new equipment or intrusive technologies like facial recognition, thus ensuring compliance with GDPR standards.

Key Functionalities:
- Data Acquisition Metrics: Cyclops evaluates essential metrics such as foot traffic, dwell time, and emotional analytics.
- Heatmap Analysis: Visualizes customer engagement patterns in-store, providing valuable insights into shopping behavior.
- Visitor Demographics: Analyzes visitor demographics to tailor marketing strategies effectively.
- Report Generation: Offers performance analysis and comparison reports, aiding strategic planning across various teams including marketing and operations.

The platform processes over 150,000 videos daily, making it suitable for various environments such as retail stores, shopping malls, and events. By leveraging this technology, businesses can enhance the visitor experience, identify peak shopping hours, and improve overall operational efficiency.