Contextual

Contextual is a robust platform designed to enhance user engagement and retention for mobile and web applications through a suite of features tailored for personalized onboarding and feedback collection. By addressing the common challenge of app abandonment, Contextual aims to improve user satisfaction and loyalty.

Key Functionalities

• User Onboarding: Contextual provides tools for creating intuitive onboarding experiences, allowing companies to design customizable guides and tooltips that help new users navigate the application. This helps reduce the time it takes for users to become acclimated to the app, ultimately driving retention rates.

• In-App Feedback Collection: The platform enables the deployment of contextual feedback surveys at critical user touchpoints. This targeted approach allows businesses to gather insights based on specific user interactions, helping to identify pain points and validate features. The no-code solution facilitates real-time feedback collection without requiring app store updates.

• Analytics and Reporting: Contextual offers comprehensive analytics capabilities that allow businesses to track user engagement and feature usage. This data-driven approach helps companies to optimize their onboarding processes and improve overall user experiences.

Problem Solving

Contextual addresses several key issues faced by app developers and businesses:

• High User Drop-off Rates: By enabling effective onboarding, the application seeks to reduce the nearly 50% of users that uninstall apps within the first month.
• Understanding User Needs: The feedback mechanisms help businesses understand user pain points and preferences, guiding product development and prioritization.
• Improving User Satisfaction: Through personalized experiences and real-time feedback, Contextual helps enhance overall user satisfaction and retention.

Additional Resources

Contextual also provides various resources, including blogs, podcasts, and e-books, to assist users in learning more about product adoption strategies and optimizing their app experiences.