Clixtell

Clixtell provides a suite of tools designed to enhance your marketing strategies through data-driven insights. Their call tracking software allows businesses to monitor and analyze phone calls generated from various campaigns. Key functionalities include:
- Call Attribution: Understand exactly which marketing efforts are driving calls to your business.
- Dynamic Phone Insertion: Automatically display unique phone numbers based on the source of traffic, ensuring accurate tracking.
- Call Analytics and Recording: Gain insights into call data and listen to recorded calls to improve customer interactions and service.

In addition to call tracking, Clixtell features robust click fraud protection that actively safeguards your advertising budget against fraudulent clicks. This includes:
- Automated Detection: Identify and block malicious clicks from competitors and bots.
- Video Screen Recording: Capture suspicious clicks for detailed examination.
- Conversion Intelligence: Track the effectiveness of your PPC campaigns and identify areas for improvement.

Also included is the Website Video Recorder, which allows businesses to record visitor sessions. This feature helps identify user behaviors, such as where visitors abandon sessions, and enhances usability through collected insights. By utilizing these tools, businesses can optimize conversion rates and protect advertising expenditures effectively.